Traditional Marketing – An Introduction to Offline Marketing – Part 1

The Art of Marketing as a whole

Marketing is the process of establishing which products or services that might attract certain customers, and then determining what strategy to use to promote them. This mutual procedure is intended to create value for customers and build strong customer relationships in order to obtain trust and recognition within a business. The main purpose of marketing is “to attract” a target audience or specific individuals who are interested and want your product or service that you offer. That then leads to the primary goal of any business which is to ultimately make sales, or in other words, “to sell”.

While referencing to customers, it can be said that they are the main focus of marketing activities. It is pertinent to ALWAYS do these three key things:

  1. Identify the customer
  2. Maintain the customer
  3. Satisfy the customer

With these key factors in mind and the impact that advertising has on the potential success or failure of a business, it is correct to say that marketing in general is one of the most vital pieces of the business world.

Traditional Marketing

Traditional marketing is also referred to as “offline marketing”. The term traditional simply means the “passing on” of something, such as beliefs, customs, or practices. So when you think of traditional marketing, you should comprehend that it consists of techniques and strategies that have been used for a very long time. In addition, you can think of its relative term, “offline marketing”, as any method or means of promotion that does NOT include the internet.

Traditional marketing mainly focuses on the company and the product, as where online marketing centers on the customer and their interests. So basically, you would use traditional marketing to expand your business and strive to distribute your product through the three main geographical levels (local, regional, national) and ultimately worldwide. There would apparently be less focus on the actual customer and their needs although some might disagree with this logic.

The Four Ps

The four Ps, also known as the “marketing mix”, was developed by Jerome McCarthy after the term became widespread in the early 1960s. The four Ps are the four essential ingredients of marketing. They incorporate the following:

1. Product – All businesses revolve around a product or service. You must first develop a unique and quality product or service that you intend to sell. Here are other aspects:

  • Brand name
  • Purpose
  • Style
  • Safety
  • Packaging
  • Support
  • Warranty

2. Price – Second, you should investigate the price value of your competition (if any), and then determine the cost of your own product or service that’s both affordable and will earn you revenue. Other things to consider are:

  • Discounts
  • Types of payments
  • Seasonal pricing

3. Place – Third, you have to decide how you will distribute your product to the customers or where you will offer your service. More decisions to be made include:

  • Market coverage
  • Inventory management
  • Warehousing
  • Distribution centers
  • Order processing
  • Transportation

4. Promotion – Lastly, the marketing and campaign portion comes into play. You must determine who you will market to and what advertising methods and strategies you will use to acquire potential prospects. This is the most important piece of the marketing mix and can make or beak a business. Additional things to take into account are: 

  • Workforce
  • Publicity
  • Marketing budget

All four elements of the marketing mix must be completed and well thought out before you can think about starting any campaign for your product or service.

Is traditional marketing beginning to slowly disappear?

Traditional marketing is becoming a lost element in the business world. Many people are now marketing their businesses online as the number of internet users grow substantially every year. To give you a quick insight, there are currently over 1 billion people who use the internet today. I mean how can the offline market even compete with that? But just because a new revolution has arisen doesn’t mean the old ways are no longer effective. Traditional marketing can still produce plenty of customers and lead to major profits if it is used correctly. So don’t think that you should just market your business only on the internet. The idea is to incorporate both online and traditional methods to see maximum results.

Things to remember

The crucial points to keep in mind is that in order to achieve success in the business world, you must always do the key three factors of identifying, maintaining, and satisfying the customer and you have to constantly fulfill the four Ps of the marketing mix. The more often and the more effective you complete these two tasks, the higher amount of profits you will see yourself earning in your business.

About the Author

Internet Marketing Systems Cost Money – Read This First

Who Am I

I'm not going to attempt the normal practice you'll see all over the internet, and especially when being sold Internet Marketing systems, of telling you how poor I was and how cold it was living under a bridge in New York. I do not believe any of that any more, having read it in almost every other sales pitch on the 'net. No; I'm an ordinary healthy bloke, nearly fifty, married with two kids, and four grandschildren. I am very blessed to live in New Zealand, own the home, drive a nice car, have plenty of work as an independent contractor, and am priviledged to fly the old DC-3 Dakota for fun.

So why am I getting into Internet Marketing? Because I have ten to 15 years of useful working life left, before my value to my customer base diminishes. Nobody wants to engage old farts, and there is no leverage in selling my time. When I take a day off, a day's pay is lost – for good! While I do do the good life, I do have debt and do not wish to retire that by selling assets. I am determined to pay off all the debt, while also enjoying my lifestyle, and more. I want to replace my income, and boost it!

Internet Marketing Expenses Money

If you are down to your last five bucks, go buy a lottery ticket! You will not turn your luck around on the internet, and establishing yourself on the net is going to cost money. I'll be honest, I've spent in the order of $ 2,500 on cost per click (CPC) marketing maybe two years ago, to make $ 40 after several months which I never collected; And another $ 800 – 1,000 in the last three weeks getting started up again. I'll be honest, I've made $ 26.40 so far, and that was within the first few days. Since then, nothing! So I'm not a guru, but I am here to tell you what I've learned.

I've bought three products in the last three weeks:

  • A Cost Per Action (CPA) Pay Per View (PPV) system,
  • A web page template system, and
  • A traffic generation system.

What I bought does not matter, but here's what I've learned. These systems are good, and I've no doubt that they're going to work when I get them all tuned up. One warning though, these systems sell flat out so do not expect a personal response to your questions. These guys have email engines set up to deal with the sales process. They're not sitting at their desk serving your questions very often. Face it, they've made it already and they're out on the beach!

Lessons I've taken from the last few weeks:

  • There is no instant money system, everything needs setting up and that takes time and money;
  • After your first purchase you will always be upsold, always; And
  • You are going to have to do some homework, there are some things you'll have to learn for yourself.

It Costs Money and There's Always More

Typically here's what will happen. You'll see an advertisement for a 'sure thing' marketing system. You'll watch a very reliable video, and you'll decide to spend the first $ 40 – 60.00. Once you've bought the system, you'll be offered a set of 'copy and paste' campaigns that you can put to work right away, then another bonus that will save you months and months of learning on your own. Within 20 minutes you'll have spent over $ 500.00. Next, you'll discover that you need to set up an account with a CPC network, or a PPV network; And that you need to register a domain. This will all cost you more before anything starting to offer your advertisements, or sell a thing. Nothing for it really, but to knuckle down, persevere and do the work. Be prepared to fund some set up costs, and feed the networks until you've learned what works! It does not need to be expensive, but it will require some time and funding.

Buy In Steadyly

The good news is that you can buy in for just the initial sign up fee, usually of $ 75 or less. The trick once you've bought that is to read the following offers carefully then decline them. Each time you decline, the offer will be discounted – up to three or four times more. Decline them and get started with the basic package. The first introductory lesson will tell you not to worry if you did not buy the special or the bonus, as you can still follow though and they'll be available to you anyway. Take the time to go through the training that comes with these packages and follow through with the required action. The lack of the bonus offers will not hinder your learning. Buy the bonus packages when you're set up and ready to use them; They'll be worth it then.

If you look at the detail on a lot of these pages, they're at least two years old and still selling. Compare the dates on the 'evidence' they present. Do not give in to the urgency of the offer. It's there to upsell you.

While I would not buy a system that has not got a money back guarantee, I'll treat that guarantee with some skepticism. Be prepared to ask for your money back though if the system is not performing for you and especially if the upgrade package is not available to you.

Summary

Getting into Internet Marketing is no different to getting into any other business, it costs money, takes time, and requires you to learn and apply lessons. You'll need to put time into setting up pages and systems. Dont let that knock you back though; While it costs money, it's not outrageous. Consider it an investment in a business, and you'll be on the right track; Think of it as the silver bullet, and you'd be better to go buy a lottery ticket!

Good luck. Get started, and stick with it. See you on the beach one day!

Disadvantages to Cruise Ship Travel

Cruise ship travel is not for everybody. Although many enjoy cruises, some travelers prefer other types of vacations. Before going on a cruise, take time to consider whether or not this is the best method of travel for you. Be sure to research information about the specific companies you are considering as well as read reviews from other customers. Also consider talking to those you know who have traveled on cruises before and see if it sounds like something you would enjoy. It is important to get more information than just a recommendation from someone. What one person finds fun, you may not, so it is important to find out why a person did or did not enjoy a cruise ship experience.

Some do not enjoy cruises simply because of the nature of traveling on a boat. Those who are prone to motion sickness may not enjoy being on a boat because of the high likelihood of experiencing sea sickness. Severity differs for everybody, and sea sickness usually is not serious, but it can still be an unpleasant experience and can ruin a vacation. Consider whether or not this is something that concerns you. Medications and wrist bands help some who suffer from sea sickness, but they are not effective for everyone. For some people, sea sickness runs its course relatively quickly, but only you can decide whether or not this is a possibility you are willing to face.

Others are afraid to cruise because of the possibility of the boat sinking. Only you can decide whether or not you are a person who worries about this possibility. It may help to do some research. Any type of travel has inherent risks, of course. Some are terrified of airplane travel but sill travel on cruises. Others travel frequently on airplanes but would not consider going on a cruise. It is true that being on a boat is a different kind of experience than any other form of travel. Some are not so worried about the boat sinking but are afraid of being out in open water, unable to see the shoreline. Only you can decide whether or not being on the ocean bothers you.

Perhaps the most common fear of cruises in the last decade has been based on the media coverage of viral outbreaks on cruise ships. In the last couple years, this problem has improved, but most travelers are familiar with outbreaks of viruses such as the Norwalk virus. These viruses run rampant on cruise ships because of the large number of people in close proximity to one another for extended periods of time. Although general precautions can certainly decrease a persons’ chances of catching a virus on a cruise ship, it is true that illnesses are more difficult to avoid on a boat.

Along with viruses, crime on cruise ships has also been widely publicized. It is important to research each cruise line and get accurate statistics. Also, read reviews and information to learn how incidents are handled, and make sure you understand the level of security that will be present on the ship. Fortunately, most crime committed on cruise ships is property crime rather than violent crime, and this is relatively common with any type of travel.

Title Companies Vs Real Estate Lawyers

Is a real estate lawyer a better choice than a title company when it comes to selling your home? You can choose any one of the two but you should first be aware of the difference between real estate lawyers and title companies. Here is some information about both the entities and whose services can benefit you most.

Real estate lawyers

Real estate lawyers specialize in laws relating to real estate and make sure that your interests as a seller are met in the transaction. These lawyers can act as escrow agents as they can hold your earnest money, down payments as well as help you with the requisite documentation. These attorneys can also help you understand the legalities involved in the sale transaction, the offer made by the buyer and your rights as a seller.

An attorney can also handle a closing in case the lender’s lawyer doesn’t do that. Every real estate lawyer has two most important responsibilities.

• To advise on the documentation process of the transaction

• To represent you at a closing

Besides these two important services, an attorney also negotiates any modifications in the purchase contract that the seller wants to incorporate. Preparing the seller’s deed, another crucial aspect, is also taken care of by the attorney. The attorney you hire will also accompany you on your meeting with the client/buyer at the time of settlement. He/she will also advise you on the tax implications involved in your home or property sale.

Title companies

Title companies are insurance agencies that represent title insurance companies. Such companies insure titles to lenders and buyers by ensuring that a title is free from any encumbrance that can cause financial loss.

The title company assures the buyer that he/she can get his/her title on the home or property with no liens against it. The availability of a title on the particular home/property is made clear and vouched for by a title company. In the process, such an entity protects the rights and interests of both parties in question.

Usually, most title companies insure a closing with the help of a lawyer to fulfill certain requirements. Closings also depend on the area you are living in. Toronto natives can hire the services of a real estate lawyer for sale closings.

Keep the following things in mind when you sell your property:

Title companies can hold the down payment and close your home without additional costs. Also, there is a possibility that title companies may give you a discount on your title insurance if you had previously used their services to either refinance or buy your home or property. Lawyers can also close your home/property sale and hold your down payment but may charge an additional fee.

A lawyer can charge a higher fee to write a contract. In cases of simple transactions, this can complicate negotiations. But in most other property sale transactions, the services of a real estate lawyer can prove invaluable.